Download PDF Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series) By Steve Baron, Tony Conway, Gary Warnaby

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Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series) By Steve Baron, Tony Conway, Gary Warnaby

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Sales Rank: #3509002 in Books
Brand: Brand: SAGE Publications Ltd
Published on: 2010-05-05
Released on: 2010-05-05
Original language: English
Number of items: 1
Dimensions: 9.53" h x .49" w x 6.69" l, .85 pounds
Binding: Paperback
216 pages

Features

Used Book in Good Condition

Review
'The authors provide an innovative and stimulating perspective on relationship marketing and offer a new angle on the issues facing organizations today in managing customer and client relations. By adopting a consumer experience perspective, it provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. It should be essential reading for anyone interested in relationship marketing, whether practitioner, academic or student' -

Professor Angus Laing, Dean of Business and Economics,
Loughborough University

'The authors have to be congratulated for bringing relationship marketing into the 21st century by incorporating key concepts such as service-dominant logic, social networks, and consumer experience modellng. The effort is highly commendable as the insights from the book are substantive for a varied readership' -
Thorsten Gruber, Lecturer (Assistant Professor) in Marketing and Service Management,
Manchester Business School

About the Author
Steve Baron is Professor of Marketing, and Director of the Centre for Experiential Consumption Studies at the University of Liverpool, UK. He is joint author of a book on Services Marketing (Third Edition, Palgrave, 2008), and also joint author of Relationship Marketing (SAGE, 2009). He has published work in many academic journals, including Journal of Service Research, Journal of Services Marketing, International Journal of Service Industry Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business Research and International Journal of Market Research. He is Deputy Editor of Journal of Customer Behaviour, and on the Editorial Advisory Boards of Journal of Services Marketing, Service Science, and Service Business: an International Journal.

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